Our Thinking Is Changing

All this technology that we are using to broadcast our ideas has done something to our thinking:

If we have a verbal thought, we Tweet it.
If we have a thought to show and tell, we YouTube it.
If we have visual thoughts, we Instagram it.
If we have thoughts that need to be share with Friends, we Facebook it.
If we have thoughts that we need to share with randoms, we Reddit it.
If we want to dance like everyone is watching, we TikTok it.
If we want to throw some art to the world, we ArtStation it.
And if we have slightly deeper thoughts, we blog about it somewhere.

In other words, these social media outlets have become extensions of our brains. (And there are many of them.)

If you step back and think about it, it's kinda weird...and amazing.

Understanding Tech Marketing By Understanding Velcro

When I was a kid, I saw my first pair of velcro shoes in the local shop. I was pretty fascinated, because I thought to myself, "They've done it! They've finally gotten rid of laces! No longer will the world be held back by an inferior technology! Millions of minutes will be saved by not having to tie up your shoes!"

Or so I thought.

Turns out no one wanted velcro laces. Companies stopped making them as much because they weren't selling. Since then, I've realized that the so-called "best" technology is often the loser.

Lesson? Nobody wants your logically superior shit.