Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Tuesday, August 11, 2020

Disney Plus Has No Free Trial - I Guess I'm In For a Month



In order to protect my time, I usually jump on a streaming service to check out their free trial and cancel before things get too deep. I have to do that because I can get sucked in pretty easily. Well it seems that Disney Plus has gone the way of HBO and has pulled their free trial. (It's only $7/mo without the Hulu and ESPN option.)

This basically means that they're confident enough in their brand that they don't need any slick offers to get their people subscribed. Being that there are so many die-hard Disney fanatics (or Star Wars, or Nat Geo, or Pixar, or National Geographic), it makes sense.

No free trial also keeps people from jumping on to watch all the Star Wars movies and The Mandalorian in one week before jumping off. I see what you're doing, Disney.

I'm saying all this because I've been thinking about brand, and Disney came to mind in a very real way. Now I need to go work on my brand before I start plowing through this content. 

Do you have Disney Plus?
What would you get it for?

- Mr Benja -

Thursday, February 20, 2020

The Commodification Of Art Continues



There are a lot of people that aren't into the art scene (or whatever scene ), and they'll look for an easy fix for their itch. This usually means they'll end up consuming something mass-market and commodified. It's hard to win that game on creation alone. (If you can, you're in a good space.)

On eBay and other marketplaces, people are selling cheap "original" wall decor that are painted in assembly-line factories located in China, Mexico, Bangladesh, and across the US. (Or even think of art that is simply printed with embellishments.)

These items are usually copies of a style, direct facsimiles, or quick Photoshop edits. Aside from the legal and moral lameness involved, I don't think it's very good. But I understand the role it plays, and I'm not mad it it.

What you're seeing is a commodification of art on a large scale. (Notice that the image above says 24 sold.) While, I don't knock anyone that buys this stuff, I think you can do much better for yourself.

- Mr Benja -

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